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Does white
count as a printing color ?
No. White does
not typically count as a color due to the fact that this is
the color of the paper in most cases.
How
do I prepare my text for the printer ?
Adobe PDF is
the preferred text format used by most printers. It works
with virtually all image setters, plate setters and digital
output devises. Most popular file formats, including MS Word,
Word Perfect, MS Publisher are easily converted to PDF. PDF
is a "locked" format so there is no problem with re-flow when
the files are opened on different computers. PDF can be read
on any PDF reader which are free at the Adobe website.
How
long will a screen print last ?
Unlike a transfer
which is applied on top of a garment, screen printing penetrates
the fibers which lasts as long as the garment itself.
How
well will a pre-press proof match what I see on my monitor
?
Due to the wide
differences in monitor calibration and the different technologies
used, some printed colors in your proof may not exactly match
the colors on your monitor. Make sure to always ask the printer
if they have any suggestions on color matching.
What
type of label is best for outdoor and industrial applications
?
Labels intended
for outdoor use need to be durable and have the ability to
hold up to a wide variety of different weather conditions.
Vinyl and polyester are top material choices for outdoor conditions.
The matte finish on the vinyl media helps reduce glare, while
the polyester's glossy finish creates a sharp, shiny image.
Bumper stickers are, typically, made of vinyl. Often outdoor
labels or industrial labels require a UL listing. UL recognition
ensures that a device, system or material has been tested
and certified by this private organization to meet specific
safety standards. The three primary tests to determine film
and adhesive performance are a heat age test, outdoor weather
ability, and exposure to various solutions. CSA is another
testing organization devoted to establishing standards for
safety, quality and performance. Unlike UL, which recognizes
a substrate's adhesion to specific individual surfaces, CSA
recognizes nine substrate groups for applied labels. Silk
screening or special inks may be required to help with the
fading of inks.
What
are color separations ?
A color separation
is an image that defines where one specific color will be
printed. Colors can be mixed by overlapping areas of different
color separations, so that one ink is applied on top of the
other. By combining this technique with halftones, many variations
of colors are made possible..
What are embossed
or de-bossed invitations?
Embossing or
de-bossing refers to the surface of the paper being either
raised or lowered.
What
are Halftones ?
A halftone is
a way of using a stencil to mimic shading of a color. This
can be done using patterns of small dots, diamonds, squares,
or lines. As you lose focus on the pattern, your eye blends
the colors of nearby dots and background to make a new color.
What
are monograms ?
Commonly seen
on personal invitations and letterhead. Personal monograms
are initials traditionally representing the first, middle
and last name.
What
are the common sizes for catalogs and booklets ?
Most commercial
printers will offer your catalog or booklets in these standard
sizes 5-1/2" x 8-1/2", 8-1/2" x 11", 8-1/2" x 11, or 11 x
17.
What
are the different types of bindings I can use for my multi-page
projects ?
1.
Perfect binding:
Gluing the outside edge of the signatures to create a flat
edge.
2.
Saddle-stitch binding:
Uses one or more staples on the fold of the signature.
3.
Side-stitch binding:
Stapling the signatures together on the side rather than the
fold.
4.
Case binding:
Signatures are sewn together and attached to the hard cover.
5.
Plastic comb binding:
Plastic teeth are fitting into a stack of pages.
6.
Three-ring binding:
Holes are punched into the pages and fitted into a binder..
What
are the grades of paper and the basis weight of each ?
The standard
weight of a paper is defined by the weight of 500 standard-sized
sheets in pounds. These are the different grades of paper
and their respective basis weights.
Bond :
Usually reserved for letterheads, business
forms, and quick printing jobs. 16# for forms, 20# for copying,
and 24# for stationary.
Text:
A high-quality sheet with a lot of texture.
Ranges in weight from 60# to 100#, but the most common weights
are 70# or 80#
Uncoated Book:
The most common sheet for offset printing.
Usually a 50# to 70# stock.
Coated Book:
A glossy sheet that yields vivid colors
and excellent reproduction. Generally goes from 30# to 70#
for web, 60# to 110# for sheet fed.
Cover:
Used for book covers, postcards, and
business cards. Coated or uncoated. Come in 60#, 65#, 80#
or 100# weights.
What
are the most common card stocks used in postcards ?
The three most
popular card stocks offered by printers are:
1. #100 lb. cover, c2s (coated two sides) is probably the
most popular.
2. #100 lb. c1s (coated one side) is ideally suited for postcard
mailing.
3. #12 Point c2s (coated two sides) is a luxurious premium
sheet with brilliant finish .
What
are the most popular sizes for personalized note pads ?
4 x 6, 5-1/2
x 8-1/2, and 8-1/2 x 11 are the three most popular sizes for
personalized note pads.
What
are the postal requirements for my envelopes ?
It is important
to keep in mind U.S. Postal Service requirements when designing
your envelopes.
All mail
.25 inches thick or less must be:
1. Rectangular in shape,
2. At least 3.25 inches high, and
3. At least 5 inches long.
A mail piece
must be at least .007 (7 pt.) inches thick when it does not
exceed 4.25 inches in height and 6 inches in length.
A mail piece
must be at least .009 (9 pt.) inches thick if it is either
greater than 4.25 inches in height or greater than 6 inches
in length or both.
What
are the standard sizes for brochures ?
There are three
standard sizes of brochures 8 1/2x11, 8 1/2x14, and 11x17
What
are the standard substance weights for envelopes ?
16 lb.
Used for overseas air mail envelopes. "
20 lb. Used for commercial envelopes where strength and
opacity is not a factor. "
24 lb. Used for most open side official and commercial
envelopes. "
28 lb. Used for most open and catalog envelopes and large
(i.e. 11, 12 and 14) size commercial envelopes. "
32 lb. Used for heavy duty envelopes and clasp envelopes.
"
40 lb. Used for large envelopes, heavy duty envelopes
or envelopes used for storage and frequent reference
What
determines the price of a label ?
Square surface
area
Type of material
Custom or generic
Number of colors
Total quantity of order .
What
does (4 over 1) or (4 over 4) mean ?
4 over 1 refers
to full color on the front and black & white on the back.
4 over 4 refers to full Color on both the front and back.
What
does the book printer mean by trim size ?
The trim size
refers to the actual size of the finished book.
What
does the gutter refer to in book printing ?
The gutter is
the space between the printed area and binding (AKA margins).
Make sure your gutter corresponds to the binding being used.
What
is a color bleed ?
A "color bleed"
is the result of placing different colors of ink adjacent
to each other. As the ink is squeegee across the stencil,
the colors "bleed" together. This is not a bad thing. Normally
it is done intentionally for effect.
What
is a motif and how is it used in invitations and letterhead
?
Motifs are small
designs printed on invitations and letterhead. Often, a motif
is a single recurring design throughout a person's personal,
business or wedding stationery.
What
is cover stock ?
A term used by
paper manufacturers for a heavy paper that is suitable for
catalogs and other folders. Cover stock can come in "coated"
which has a smooth surface, or "uncoated" in its original
rough surface.
What
is dpi ?
Dots per Inch.
The measurement of resolution for page printers, photo type
setting machines and graphics screens. Graphics screens usually
reproduce 60 to 72 dpi, most page printers 300 dpi, and typesetting
systems 1,000 dpi.
What
is engraving ?
One of the oldest
and most elegant processes for printing. Engraving involves
etching the text onto a copper plate. During the printing
process, the plate is coated with ink and then compressed
onto the paper, creating the printed text in a slightly raised
impression. Engraved stationery is considered to be the epitome
of good taste and sophistication. The process is relatively
expensive but the finished product is first-rate.
What
is greeting card scoring ?
This process
involves partially cutting through the greeting card so it
will fold more neatly.
What
is screen-printing ?
Screen-printing
is a print process where a design or logo is transferred to
the substrate by way of a screen. The printer will transfer
the inks through the screen to the garment to achieve the
desired result. The process involves exact pressures, specialized
inks, and heat curing to result in a long lasting design.
Screen printers can normally print up to four colors.
What
is the difference between 100# text stock and 14pt card stock
?
100# text is
measured in weight. 14 pt is measured in thickness. It can
be hard to differentiate between the two unless you know both
weight and thickness. The size paper comes from the mill is
called "parent" or "basis" size, and it differs for different
kinds of paper. This is why "80# cover" is heavier than "100#
text." The point system, on the other hand, measures paper
thickness, not weight, and is typically used with coated papers.
Make sure you ask the printer before they begin your work.
What
is the difference between coated and uncoated stock ?
Uncoated stock
is a rough porous type of paper. It is normally used in newspapers
and tends to be less expensive. Coated stock has a smooth
glossy finish. Printing on this type of paper will sharpen
your text and graphic layouts. Coated stock, however, can
be a bit more expensive.
What
is the most effective way to design a brochure ?
1. Define
the purpose of the brochure: Is it for attention or simplicity?
Do you want to grab the reader's attention or do you want
them to easily understand a message.
2. Simplify your message: Break down any long articles,
simplify text by adding tables and charts.
3. Use selective emphasis: Reserve emphasis for the
most important parts of your message. Add visual contrast
by using larger typeface or graphics.
4. Keep the design simple: Use a few colors and fonts.
Don't overdo it.
5. Use a single illustration on the cover.
6. Make your brochure worth keeping: Encourage the
consumer to keep it handy.
What
is the Pantone Matching System ?
The Pantone Matching
System, also known as the PMS color system, is a popular color
matching system used by the printing industry to print specific
colors. PMS match book are book of color where each PMS color
has its own name or number that helps you make sure that your
colors are the same each time you print, even if your monitor
displays a different color or if you change printing services..
What
is the standard window measurement for business envelopes
?
The window in
most commercial business envelopes is 1-1/8 x 4-1/2.
What
materials can labels be made from ?
1. Paper-Uncoated:
Uncoated paper can be written on by hand or by machine.
2. Paper-High Gloss: High gloss paper provides good
printability, not for hand writing.
3. Vinyl: Vinyl is best for an outdoor environment
or if the label is to be applied to a vinyl surface.
4. Acetate: Acetate is best for a clear look.
5. Mylar/Polyester: Mylar/polyester is best for a label
applied to an object with sharp corners
What
type of envelope should I use ?
1. Business
Envelopes: Regular, Window, Booklet, Clasp, and Printed Business.
2. Square Envelopes: Colored Square and Regular Square.
3. Social & Invitation: Square Flap, Pointed Flap,
Black Square, Foil Lined, and Colored Translucent.
4. Colored Envelopes: Commercial, Open End, Booklet,
Square, and Clasp.
5. Specialty Envelopes: Coin, Full Face Window, Florist,
Airmail, and CD envelopes.
6. Shipping and Packaging Envelopes: Paperboard, Tyvek,
Corrugated, Bubble, and Plastic.
What
type of material can I print my banner or sign on ?
There are several
substrates (materials) the printer can use for your sign or
banner. Here are a few of the most popular by category.
1. Flexible
Substrates: Vinyl, Polyethylene, Nylon, or Mesh.
2. Rigid substrates: Styrene, Foam, Aluminum, or Masonite.
3. Specialty fabrics: Satin, Polyester, or Canvas.
What's
the difference between die-cut and butt-cut ?
Die-cut labels
have round corners and spacing between each label on the roll.
Butt-cut labels have square corners and no spacing
between each label on the roll. .
What's
the difference between "spot colors" and "four color process
?
Spot colors are
not blends of colors that create other colors but individual
colors that can be assigned PMS (Pantone Matching System)
numbers.
How do I apply Static Cling?
Applying a static cling is easy. The most important step is to clean the surface thoroughly before application. Use a commercial window cleaner and a clean dry cloth. Using the sleeve of your shirt or plain water is not adequate. Follow this procedure even if you are applying it on the inside of your vehicle window. Interior windows build up a film that you might not be able to see on the glass but most times you will see dirt on the paper towel or cloth. This is especially true if anyone smokes in your vehicle. If you window is extra dirty, clean it twice. Even if you have just returned from a car wash or just hand washed the car yourself, please be sure to clean the surface area with a commercial window cleaner just prior to application to insure best results.
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